The brief was to find a way in which to demonstrate the sophisticated and complex Pearl GTL processes and plant for the launch ceremony in Qatar. The result was an animation presented across three screens, bringing the audience on the journey from the birth of the Pearl GTL idea to the creation and implementation of their fuels and products.
The animations proved so captivating and inspirational that the audience at the launch – consisting of the Royal Family of Qatar, international royalty, politicians and the international press – broke into spontaneous applause on more than one occasion.