Knauf approached our design team to create a coffee table brochure for their new academy called The Cube. This would emulate the building’s distinctive style and capture the brand whilst immersing readers in the story of it’s construction.
Working with Brabham to develop a
whole new concept in motor racing
called Open Source Racing. A new hybrid
approach of enthusiasts and the elite of
motor racing, working together to create
the world’s very first Open Sourced
Race Team. Brabham are committed to
giving as much back as possible and as a
result we are helping to build a range of
engagement solutions, that tell the story
through a film and printed collateral to
reach a global audience.
The nature of the project means that
it has to be built from the bottom up,
starting with the initial crowd funding
campaign to kick start the campaign.
The brief was to develop a credible and motivated brand, positioning Knauf as a leader in the construction sector. We undertook a workshop to identify their areas of strength and importance and develped a cohesive look throughout all their marketing collateral.
The project was to produce an annual index site to measure the energy efficiency performance and policies of local authorities in the UK. The first phase was to create a ‘Local Authority Energy Index’ identity that was distinctive and complementary. The site had to be static but visually appealing, taking complex data and presenting this in a format that was easy to interpret and understand, easily accessible and user friendly.
We were asked to look at the positioning for the Leadership Centre and BT’s Future Vision brand identities helping to bring together both programmes. Leadership Centre is responsible for a training centre held at Leeds Castle, whilst BT is running an equally highly regarded programme called Vital Vision. The aim was to reposition from the local sector into the public sector and both parties had agreed on a new brand called ‘Future Vision’. Our role was twofold: an overall focus on ‘Vision’, and designing a logo that would work nationally, locally and for alumni.
This proposal captured the ethos of London’s Olympic bid, using custom photography and design to echo its differentiator, collaboration, youth and legacy. The bid was designed and delivered to such a high standard that it was remarked upon by the Olympic approval committee as making the whole experience “unique and engaging”.
We were invited by the Driving Standards Agency for BT to propose a solution for their online theory test. Once awarded, we created two visual identities that underpinned the DSA’s roles - designing two front covers and harmonising all graphics for visual continuity as well as creating a solutions diagram that helped bring the solutions to life.
We were asked to create a campaign that helped demonstrate the bids key messages “The sum” ... was truly “greater than the parts”.
The approach was to design and craft a complete set of tools, bolts and screws, all engraved with key messaging that supported what the target operating model proposed to deliver through a multi-vendor solution. This was developed in a 3D style that reflected the mechanical components that Rolls Royce and the target audience would resonate with.