We were asked to create a campaign that helped demonstrate the bids key messages “The sum” ... was truly “greater than the parts”.
The approach was to design and craft a complete set of tools, bolts and screws, all engraved with key messaging that supported what the target operating model proposed to deliver through a multi-vendor solution. This was developed in a 3D style that reflected the mechanical components that Rolls Royce and the target audience would resonate with.