The brief was to explain to the network planning team why they needed to change and what the future might look like to prepare the way for a series of leadership cascade sessions.
Delivering the story
So we created Colin, an animated character who told the story from his own viewpoint. Animation can be very engaging and can communicate messages that would be unbelievable from live actors and cynically received if delivered by one of the leadership team.
Colin played his part to great acclaim with the target audience and successfully paved the way for the face-to-face sessions that followed. Since then, we are now underway to developing the next chapter in communicating another programme.