We were asked to look at the positioning for the Leadership Centre and BT’s Future Vision brand identities helping to bring together both programmes. Leadership Centre is responsible for a training centre held at Leeds Castle, whilst BT is running an equally highly regarded programme called Vital Vision. The aim was to reposition from the local sector into the public sector and both parties had agreed on a new brand called ‘Future Vision’. Our role was twofold: an overall focus on ‘Vision’, and designing a logo that would work nationally, locally and for alumni.