Knauf called upon our creative teams to raise its profile internationally. Knauf is somewhat unique in the marketplace as it offers insulation materials that can be installed by homeowners without the need for professional help. The main objectives were to help increase sales through the promotion of DIY, to raise awareness of Knauf Earthwool and ensure that potential customers were informed about how to purchase Knauf products.
Inspired by the ‘Doing it for themselves’ mantra, we created a 30 second TV ad. The video demonstrates that installing Earthwool is fun, quick, clean simple and safe and brings a number of benefits.