Clear Channel Direct is well-known in the large business world, but the SME market are often unaware that advertising through them for out-of-home adverts is affordable within their local area. The solution was to create video that not only delivering a clear message but to also reflected the client's culture by being fun and dynamic with a more quirky tone. This was achieved by combining 2D illustrations and photography in a 3D environment with inserts of videos that helps the viewer through the journey.