Ultra Electronics is the key supplier of avionic controls to some of the world’s leading airlines. They approached us to help launch a revolutionary new product to a large, non-technical audience.
The vision of ‘everything is possible’ was used to create a virtual world of Ultra and their solution to revolutionise the whole approach to Structural Health Monitoring.
Our skills of animation, writing and production created a film that was both explanatory and engaging. We launched the film at the Farnborough and Paris airshows, capturing the attention of a global market. Since then, the video has been so successful that it is now being used for the American market.
Knauf called upon our creative teams to raise its profile internationally. Knauf is somewhat unique in the marketplace as it offers insulation materials that can be installed by homeowners without the need for professional help. The main objectives were to help increase sales through the promotion of DIY, to raise awareness of Knauf Earthwool and ensure that potential customers were informed about how to purchase Knauf products.
Inspired by the ‘Doing it for themselves’ mantra, we created a 30 second TV ad. The video demonstrates that installing Earthwool is fun, quick, clean simple and safe and brings a number of benefits.
Our work with Brabham was to develop an entirely new concept in motorsport, which is based around an open source model. This new approach allows enthusiasts to connect with the elite of motorsport, working together to create the world’s first fully open source race team, which will be part-owned and part-built by a global community of fans, drivers and engineers. Underpinning the new team is Brabham-Digital, an engaging set of
e-learning, and knowledge sharing modules that collectively provide a unique motorsport experience to a global audience.
The nature of the project means that the digital platform and the race team had to be built from the bottom up, initially starting with a crowd funding campaign to engage with our growing community and kick start the project.
Ofcom was about to undertake a huge transformation to their IT infrastructure and relocating their offices. Looking for a specialist that had the experience and knowledge to take them through this journey,
Capgemini required a compelling story that proved their capabilities in this remit.
Our solution was to create a video called Silent runner that took you through a journey demonstrating Capgemini's advanced sustainable data centers, cloud base solution and most reliable and continuously approve systems. They felt confident they would be a perfect partner.
The brief was to explain to the network planning team why they needed to change and what the future might look like to prepare the way for a series of leadership cascade sessions.
Delivering the story
So we created Colin, an animated character who told the story from his own viewpoint. Animation can be very engaging and can communicate messages that would be unbelievable from live actors and cynically received if delivered by one of the leadership team.
Colin played his part to great acclaim with the target audience and successfully paved the way for the face-to-face sessions that followed. Since then, we are now underway to developing the next chapter in communicating another programme.
The brief was to find a way in which to demonstrate the sophisticated and complex Pearl GTL processes and plant for the launch ceremony in Qatar. The result was an animation presented across three screens, bringing the audience on the journey from the birth of the Pearl GTL idea to the creation and implementation of their fuels and products.
The animations proved so captivating and inspirational that the audience at the launch – consisting of the Royal Family of Qatar, international royalty, politicians and the international press – broke into spontaneous applause on more than one occasion.
With cash payments on the decline and more variety of electrical payments entering the market. BT needed to provide a solution that was robust, seamless and with a secure service. Our animation helped to explain a complex story that was simple but still compelling.
Thread is currently supporting BT in a new venture to offer non-contract prepaid cards and devices to local authorities and transport operators. It’s an exciting proposition that offers users national travel, not just within their local travel schemes.
The Smart Ticket animation delivers a simple core message and uses a powerful creative device to deliver a variety of different messages across multiple media channels.
With staff situated in different locations, meant there was inconsistency throughout. Knauf needed to deliver their new mission statements across the whole organisation and felt an awareness campaign would be the right solution. By providing an animation that was simple in style with a bit of humour sprinkled throughout was the best approach for their staff. This was also a perfect opportunity remind them of their great achievement and what was their expectation for the future.
Thread has been instrumental in helping BT shape and deliver its PSN marketing campaign, making a complex story simpler and more compelling. Our team of writers, designers and video animators has worked closely with BT to develop a powerful and unified launch campaign. The result is a strong visual identity, a clear, single-minded proposition and a full range of marketing collateral.
We were asked to tackle a challenging bid to the Environment Agency.
By integrating film and CGI graphics we created a strong campaign that delivered key strategic messaging and print literature to form the backbone of their bid.
The bid was successful, netting a lucrative five-year contract. The Environment Agency was so impressed with the campaign that they have now adopted the win theme “positive change” as part of their own ongoing campaign.
Durex want to create a video series for the new Eden sex toy range. Thread will create 13 product videos that present the new range of toys, set within an interactive video platform, along with a teaser video that is suitable for social media. These videos will educate the audience on the features and benefits of each product, and will be included on the Durex website (durex.co.uk).
As a mass-market brand, Durex is in a unique position to open up the world of pleasure toys to more people and also capture the segment of the target already shopping online. However, currently Durex is not known as a sex toy brand. There is a clear need to provide better product related content to showcase Durex expertise in this new market segment and to convince both new and established users to buy the products.
Our aim is to develop a single interactive video that requires the consumer to answer a series of questions, to reach Eden products that are right for them. We will create engaging product videos through the use of narrative, visual effects and audio. The videos will highlight the Durex products in a clear, distinct and compelling way; these videos will then be imported into this engaging interactive platform.
Intu invited us to promote Bromley Shopping Centre’s fashion show event, part of Intu’s campaign to make themselves more visible as the brand responsible for Lakeside, Bromley and many more of the UK’s shopping centres. We conceived the idea for this commercial video using innovative stop- frame graphics.
We increased it’s reach by communicating with local press and influencers, getting the ad into Bromley cinemas and creating a YouTube channel where the video was hosted.
Clear Channel Direct is well-known in the large business world, but the SME market are often unaware that advertising through them for out-of-home adverts is affordable within their local area. The solution was to create video that not only delivering a clear message but to also reflected the client's culture by being fun and dynamic with a more quirky tone. This was achieved by combining 2D illustrations and photography in a 3D environment with inserts of videos that helps the viewer through the journey.
More than 110 young people have worked on the transformation and subsequent running of Queen Elizabeth Olympic Park since the London 2012 Olympic & Paralympic Games. Our film follows some of the current apprentices in their roles on the Park, developing and operating these iconic spaces and helping them achieve their goal.
