Durex want to create a video series for the new Eden sex toy range. Thread will create 13 product videos that present the new range of toys, set within an interactive video platform, along with a teaser video that is suitable for social media. These videos will educate the audience on the features and benefits of each product, and will be included on the Durex website (durex.co.uk).
As a mass-market brand, Durex is in a unique position to open up the world of pleasure toys to more people and also capture the segment of the target already shopping online. However, currently Durex is not known as a sex toy brand. There is a clear need to provide better product related content to showcase Durex expertise in this new market segment and to convince both new and established users to buy the products.
Our aim is to develop a single interactive video that requires the consumer to answer a series of questions, to reach Eden products that are right for them. We will create engaging product videos through the use of narrative, visual effects and audio. The videos will highlight the Durex products in a clear, distinct and compelling way; these videos will then be imported into this engaging interactive platform.