Our work with Brabham was to develop an entirely new concept in motorsport, which is based around an open source model. This new approach allows enthusiasts to connect with the elite of motorsport, working together to create the world’s first fully open source race team, which will be part-owned and part-built by a global community of fans, drivers and engineers. Underpinning the new team is Brabham-Digital, an engaging set of
e-learning, and knowledge sharing modules that collectively provide a unique motorsport experience to a global audience.
The nature of the project means that the digital platform and the race team had to be built from the bottom up, initially starting with a crowd funding campaign to engage with our growing community and kick start the project.